How much revenue flows through your pipeline every day?

Pipeline velocity measures the speed your team converts dials into dollars. It's the single number that tells you whether your sales engine is healthy or leaking revenue.

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Find Your Bottleneck

See exactly where deals drop off between setters and closers

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Balance Your Teams

Know if your setter:closer ratio is costing you revenue

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AI-Powered Recommendations

Get specific actions to increase velocity, tailored to your numbers

Setters

Closers

Timing

Step 1 of 3

Your Setter Team

The front line. They dial, connect, qualify, and book appointments for your closers.

Number of Setters

Reps whose job is to set appointments, not close deals.

Enter at least 1 setter.

Dials per Setter per Day

Average outbound dials each setter makes daily.

Enter at least 1 dial.

Connection Rate

5 %

1% 15% 30%

Percentage of dials that turn into live conversations.

Set Rate

30 %

5% 40% 80%

Of live conversations, what percentage book an appointment for Call 2?

Step 2 of 3

Your Closer Team

They take the appointments your setters book and turn them into revenue.

Number of Closers

Reps who handle the pitch/presentation call and close deals.

Enter at least 1 closer.

Show Rate

70 %

20% 60% 100%

Of booked appointments, what percentage actually show up for Call 2?

Close Rate

25 %

5% 40% 80%

Of prospects who show, what percentage close the deal?

Average Deal Size

Average contract value of a closed deal.

Enter a valid deal size.

Step 3 of 3

Pipeline Timing Optional

How long between touches, and where do your leads come from?

Days Between Call 1 and Call 2

days

Average gap between the setter's call and the closer's presentation.

Full Sales Cycle (Dial to Close)

days

Average total days from first dial to closed deal. Used for projections.

Primary Lead Source

✓

Paid Ads

✓

Organic

✓

Referral

✓

Mixed

Helps the AI tailor recommendations to your lead quality.

Live Results — updates as you type

Velocity = Setters × Dials × Connection Rate × Set Rate × Show Rate × Close Rate × Deal Size

Your Pipeline Velocity

dollars flowing through your pipeline every day

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Setter Output

Daily Dials (team) 500

Daily Connections 25

Appointments Set / Day 8

Appts per Setter 1.5

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Closer Output

Daily Shows 5

Daily Closes 1.3

Revenue / Day $6.3K

Shows per Closer 1.8

Dials per Close

0:0

Setter : Closer Ratio

Monthly Projection

Revenue / Closer / Day

Daily Funnel Drop-off

Velocity Rating

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Low

<$1K/day

Average

$1K–$5K

Strong

$5K–$20K

Elite

$20K+

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